Cross Marketing Event

Project Description

Presentation of the swissRoomBox innovation at the VDL tradeshow in Paris. A collaboration, with Renault and Swissroombox, to support the new brand strategy: “Drive the change”. A win-win cross marketing operation for the two brands.

Drive the Change is founded on Renault’s ambition to make sustainable mobility accessible to all by 2016, expressed in the brand tagline, “Drive the Change”.

Project Details

  • Client: RENAULT FRANCE SA / SWISSROOMBOX
  • Tasks: tradeshow cross-marketing coordination, Renault staff’s training, Public Relation
  • Consultant: Philippe