SEO will be (almost) the same in 2015.\u00a0Panda, Penguin, Hummingbird, Caffeine \u2026 Although Google is always telling us about its latest algorithm updates, SEO in general remains largely the same, with, of course, a few\u00a0developments here and there. As the saying goes, if the algorithm ain\u2019t broke, don\u2019t fix it.<\/p>\n
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2015 will be all about mobile\u00a0<\/strong><\/p>\n – the numbers of search requests sent from mobile devices would surpass those of PCs. Bear in mind that more and more people are\u00a0using their smartphones while watching TV.<\/p>\n \n An HTTP-secure year\u00a0<\/strong><\/p>\n – Google\u2019s other main campaign for 2014 was to urge websites to switch over to HTTPS from HTTP. They even added it as a\u00a0ranking signal in their search algorithm.<\/p>\n \n Back to SEO basics\u00a0<\/strong><\/p>\n – Although SEO is undergoing constant change, the process of optimizing your website for Google searches remains largely the same. In 2015, you will still need links, but they will have to be good quality. Google has declared all-out war on websites selling links, and has even reported them in its Webmaster Guidelines violations.<\/p>\n \n