{"id":466,"date":"2015-01-30T11:37:54","date_gmt":"2015-01-30T10:37:54","guid":{"rendered":"http:\/\/wecanliveonmars.com\/wp\/?p=466"},"modified":"2015-11-13T20:15:09","modified_gmt":"2015-11-13T19:15:09","slug":"consumers-trends-2015","status":"publish","type":"post","link":"https:\/\/wecanliveonmars.com\/wp\/?p=466","title":{"rendered":"Consumers trends 2015"},"content":{"rendered":"

Instant Skills\u00a0<\/strong><\/p>\n

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– Why 2015’s status-hungry prosumers will LOVE services that allow professional-quality output \u2013 minus the learning or time barriers.<\/p>\n

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Fast-Laning\u00a0<\/strong><\/p>\n

– In 2015, expect perennially time-starved customers to demand accelerated physical service options, especially from brands they extend their loyalty\u00a0towards.<\/p>\n

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Fair Splitting\u00a0<\/strong><\/p>\n

–\u00a0Those planning to simply\u00a0accept\u00a0mobile payments in 2015 will fall behind the curve. One way to go further? Let m-payments facilitate new ways to\u00a0share and split costs, and add new value for consumers in the process<\/p>\n

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Internet of Sharing Things\u00a0<\/strong><\/p>\n

–\u00a0Nothing gets trend watchers more excited than when two sexy trends get all amorous (even if most mainstream consumers have hardly heard of\u00a0either)\u00a0\u00a0In 2015, the Internet of Things and the Sharing Economy collide to allow a whole new world of asset sharing: spontaneous, useful, fun, profitable and\u00a0more.<\/p>\n

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Branded Government\u00a0<\/strong><\/p>\n

–\u00a02015 will be the year for progressive brands to initiate, undertake or support meaningful civic transformation.<\/p>\n

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Post-Demographic Consumerism\u00a0<\/strong><\/p>\n

–\u00a0Why it’s time to throw out the traditional (and tired) demographic models of consumer behavior!<\/p>\n

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Currencies of Change\u00a0<\/strong><\/p>\n

–\u00a0In search of wellness, strength, new skills, knowledge and more, 2015’s consumers will embrace device-fueled rewards that incentivize improving\u00a0behaviours.<\/p>\n

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Sympathetic Pricing\u00a0<\/strong><\/p>\n

–\u00a0Get ready for a wave of imaginative discounts that relieve lifestyle pain points or offer a helping hand in difficult times.<\/p>\n

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Robolove\u00a0<\/strong><\/p>\n

–\u00a0Forget the dystopian nightmares and\/or the sci-fi fantasies: many consumers will have their first face-to-face encounters with robots in 2015. And\u00a0they’ll enjoy them.<\/p>\n

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Brand Stands\u00a0<\/strong><\/p>\n

–\u00a0In 2015, winning brands will\u00a0start\u00a0contentious, painful and necessary conversations.<\/p>\n

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Source: http:\/\/trendwatching.com\/trends\/10-trends-for-2015<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Instant Skills\u00a0 – Why 2015’s status-hungry prosumers will LOVE services that allow professional-quality output \u2013 minus the learning or time barriers. Fast-Laning\u00a0 – In 2015, expect perennially time-starved customers to demand accelerated physical service options, especially from brands they extend their loyalty\u00a0towards. Fair Splitting\u00a0 –\u00a0Those planning to simply\u00a0accept\u00a0mobile payments in […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-466","post","type-post","status-publish","format-standard","hentry","category-articles-en"],"_links":{"self":[{"href":"https:\/\/wecanliveonmars.com\/wp\/index.php?rest_route=\/wp\/v2\/posts\/466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wecanliveonmars.com\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wecanliveonmars.com\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wecanliveonmars.com\/wp\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/wecanliveonmars.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=466"}],"version-history":[{"count":1,"href":"https:\/\/wecanliveonmars.com\/wp\/index.php?rest_route=\/wp\/v2\/posts\/466\/revisions"}],"predecessor-version":[{"id":811,"href":"https:\/\/wecanliveonmars.com\/wp\/index.php?rest_route=\/wp\/v2\/posts\/466\/revisions\/811"}],"wp:attachment":[{"href":"https:\/\/wecanliveonmars.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wecanliveonmars.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wecanliveonmars.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}