Archive: January 30, 2015

Consumers trends 2015

January 30, 2015

Instant Skills 

– Why 2015’s status-hungry prosumers will LOVE services that allow professional-quality output – minus the learning or time barriers.

Fast-Laning 

– In 2015, expect perennially time-starved customers to demand accelerated physical service options, especially from brands they extend their loyalty towards.

Fair Splitting 

– Those planning to simply accept mobile payments in 2015 will fall behind the curve. One way to go further? Let m-payments facilitate new ways to share and split costs, and add new value for consumers in the process

Internet of Sharing Things 

– Nothing gets trend watchers more excited than when two sexy trends get all amorous (even if most mainstream consumers have hardly heard of either)  In 2015, the Internet of Things and the Sharing Economy collide to allow a whole new world of asset sharing: spontaneous, useful, fun, profitable and more.

Branded Government 

– 2015 will be the year for progressive brands to initiate, undertake or support meaningful civic transformation.

Post-Demographic Consumerism 

– Why it’s time to throw out the traditional (and tired) demographic models of consumer behavior!

Currencies of Change 

– In search of wellness, strength, new skills, knowledge and more, 2015’s consumers will embrace device-fueled rewards that incentivize improving behaviours.

Sympathetic Pricing 

– Get ready for a wave of imaginative discounts that relieve lifestyle pain points or offer a helping hand in difficult times.

Robolove 

– Forget the dystopian nightmares and/or the sci-fi fantasies: many consumers will have their first face-to-face encounters with robots in 2015. And they’ll enjoy them.

Brand Stands 

– In 2015, winning brands will start contentious, painful and necessary conversations.

Source: http://trendwatching.com/trends/10-trends-for-2015

SEO 2015 trends for e-Commerce

January 30, 2015

SEO will be (almost) the same in 2015. Panda, Penguin, Hummingbird, Caffeine … Although Google is always telling us about its latest algorithm updates, SEO in general remains largely the same, with, of course, a few developments here and there. As the saying goes, if the algorithm ain’t broke, don’t fix it.

2015 will be all about mobile 

– the numbers of search requests sent from mobile devices would surpass those of PCs. Bear in mind that more and more people are using their smartphones while watching TV.

An HTTP-secure year 

– Google’s other main campaign for 2014 was to urge websites to switch over to HTTPS from HTTP. They even added it as a ranking signal in their search algorithm.

Back to SEO basics 

– Although SEO is undergoing constant change, the process of optimizing your website for Google searches remains largely the same. In 2015, you will still need links, but they will have to be good quality. Google has declared all-out war on websites selling links, and has even reported them in its Webmaster Guidelines violations.

Source: https://www.prestashop.com/blog/en/ecommerce-seo-trends-for-2015

Health IT trends 2015

January 30, 2015

Views From leaders in their healthcare roles with real-world experience from which they glean their predictions for 2015 and beyond.

Patient-to-patient social media collaboration 

– “The value of social media going forward is going to drive healthcare decisions. Patients may reach out to each other becore they reach out to their clinicians – to collaborate and find each other online.” – Mary Beth Mitchell (Chief Nursing Informatics Officer)

App-driven data liberation

– “While this is already happening to a degree, liberating data through apps and other technologies will result in apps that sit on multiple sources of data to integrate and deliver the right information at the right time to patients and clinicians.”  – Patrick Conway (Chief Medical Officer)

Traction on ‘care without boundaries’ 

– “The engagement and experience of those seeking to stay well or navigate through an episode of care will be fundamentally reshaped as ‘care without boundaries’ unfolds in the decade ahead.” – Laura J. Wood (SVP)

Customized personal health analytics

– “The use of mobile and personalized analytics in healthcare is what’s next to improve healthcare delivery with IT.”  – Judy Murphy  (Chief Nursing Officer)

Continuation of tech-enabled patient engagement 

– “We are seeing a lot more technology focused on ongoing patient engagement. This technology enables us to stay connected between the traditional episodic touch points. That trend will continue.” – Roy Rosin (Chief Innovation Officer)

Streamlined patient-to-physician mobile app data 

– “I think that we’ll be using mobile health apps to align information that consumers input. With mobile apps, we can take self-reported biological data and link into the doctor.” – Alan M. Muney (Chief Medical Officer, SVP)

Source: http://www.himssconference.org/updates/update.aspx?ItemNumber=37781